June/July 2015 Digital Edition
Digital Version of May/June 2015
SUBMITTING AD PLACEMENT INSERTION ORDERS, SPONSORSHIP AGREEMENTS OR RFP’S:new balance v45
To submit a signed ad placement order or sponsorship agreement, please fax to 646-792-4730.
To submit a request for proposal, please e-mail to, email@example.com
2015 Media Kit and Announcements
Click Here to download the complete Media Kit.
GSN: Government Security News offers a rich suite of print and online media, events and award programs, along with e-mail broadcasting solutions for building your brand, generating sales leads and reaching agency heads, deputy agency heads, chief security officers and CISO’s in federal, state and local government, as well as security-related military officers, systems integrators and defense contractors.
Our readers, in short, are the decision-makers and buyers of Physical Security and IT Security products, solutions and services in the vitally important field of Homeland Security and Defense, where more than $60 billion per year is being spent by various levels of government. Expenditures for Homeland Security and Defense have been exempt from budget cuts by both political parties and are expected by most observers to increase regularly over the next 10 years.
To get started, please reach out to our Publisher, Michael Madsen, at firstname.lastname@example.org or (212)344-0759 x2004.
GSN Print Edition
The GSN: Government Security News monthly print edition serves a BPA-audited circulation list of more than 40,000 federal, state and local officials who are responsible for domestic security and the defense of our nation. The audience is comprised of officials with the Department of Homeland Security, the DOD, Department of Justice, the White House, Pentagon, CIA, FBI, Customs and Border Protection, ICE, U.S. Coast Guard, major defense contractors and systems integrators, along with state and municipal officials, state and local police officers and other first responders, and Army, Navy, Air Force and Marines personnel.
The print edition of GSN: Government Security News has won multiple awards from the American Society of Business Publication Editors for its thoughtful and penetrating articles, and these exclusive stories have subsequently been picked up by such major media outlets as CNN, Fox News, The Los Angeles Times, Chicago Tribune, New York Times, national radio networks and other major national and international news media.
The publication provides comprehensive coverage of major news, events and developments in the homeland security field, whether local or national, including presidential directives, legislation by Congress and state and local initiatives. Each edition of GSN: Government Security News also carries case studies and special reports on market sectors -- such as Airport/Aviation Security, Border Security, Infrastructure Protection, Maritime and Port Security, Military/Force Protection, Law Enforcement and First Responders and State and Local Security.
Every issue also provides a special editorial focus on homeland security technologies, such as Access Control/Identification, CBRNE/Detection, Communications, Disaster Control and Emergency Preparedness, Higher Education and Training, IT and Cyber Security, Perimeter Protection, Video Surveillance and Security Services.
For a current GSN: Government Security News BPA statement, contact our Publisher, Michael Madsen, at email@example.com.
Annual Source Guide
The GSN annual Source Guide, featuring more than 1,800 company and product listings, is an indispensable print directory of IT Security and Physical Security products and solutions, as well as security services and educational institutions. GSN’s research has indicated that 92 percent of recipients actively use the Source Guide, while 53 percent use it monthly and 43 percent have found products in the directory that they subsequently purchased.
GSN's Guide to Series
GSN: Government Security News also publishes a series of highly-respected Guide to series covering various market niches and technologies in the homeland security field. These glossy magazine supplements include penetrating articles by government experts and major vendors who have created new technologies. The Guides are mailed out to the entire GSN print circulation, and the articles are subsequently posted on the GSN Web site. They are superb vehicles for influencing targeted groups of buyers in specialized fields. These Essential Guides include:
- GSN's Guide to Perimeter Protection – July
- GSN's Guide to Video Surveillance – September
For information on submitting an article to an Essential Guide, contact:
Jacob Goodwin, Editor-in-Chief, 212-344-0759, ext. 2003, firstname.lastname@example.org
GSN Web Site
The new GSN Web site, located at www.gsnmagazine.com, is organized into nine Market Sector Channels and nine Technology Channels; repositories of comprehensive, in-depth coverage and information on every aspect of homeland security. Each Channel offers news, feature articles, commentary and opinion, plus listings of available White Papers, Webinars and video interviews, along with an up-to-date self-service Calendar of upcoming industry events in homeland security and related fields. The respective Channels on the new Web site include:
Market Focus Channels:
- Airport/Aviation Security
- Border Security
- Federal Agencies/Legislative
- Infrastructure Protection
- Law Enforcement/First Responders
- Maritime/Port Security
- Military/Force Protection
- State/Local Security
- Security Services
- Access Control/Identification
- Cyber Security
- Disaster Preparedness/Emergency Response
- IT Security
- Perimeter Protection
- Video Surveillance
The GSN Web site is populated with a marvelous selection of prominent, but moderately-priced advertising configurations, which may be purchased on the Home Page or on any of the Channel Pages. These opportunities include:
Leaderboards -- 728 x 90 pixels
Large Rectangles -- 336 x 280 pixels
Top-of-Page Franchise Strips -- 336 x 76 pixels
Wide Skyscrapers -- 160 x 600 pixels
Half-Skyscrapers -- 160 x 300 pixels
Footerboards -- 728 x 90 pixels
Primary Sector Sponsorship*
- Two advertisements on Channel Home Page and two advertisements on Channel articles page
- Peel Ad specs:
These assets are needed to complete production of the Peel Back ad:
1) Teaser Image or Flash
* Dimensions: 100 x 100 pixels
* Format: SWF, JPG, GIF, or PNG
* Maximum file size: 30k
* Maximum looping: 15 seconds
2) Peelback Image or Flash
* Dimensions: 500x500
* Format: SWF, JPG, GIF, or PNG
* Maximum file size: 50k
* Maximum looping: 15 seconds
For further information on these and other sponsorships on the www.gsnmagazine.com Web site, please contact:
Adrian Courtenay, Managing Partner, 212-344-0759, ext. 2003, email@example.com
Michael Madsen, Publisher, 212-344-0759, ext. 2004,firstname.lastname@example.org
Dan Triglia, Vice President Sales, 212-344-0759, ext. 2010, email@example.com
“GSN Homeland Security Insider” Newsletter:
The GSN daily e-newsletter reaches a growing circulation of 40,000 recipients every business day. This audience is partially composed of subscribers to the monthly print edition, but the remainder of the circulation is composed of individuals around the world who opted-in through the GSN Web site.
The e-newsletter offers towers, banners, medium rectangle advertisements, plus a special lead-generating advertising configuration called the “Sponsored Product Advertisement.” In this configuration, the advertiser need only furnish a headline, a logo, 70 words of copy and a URL.
GSN’s Lead-Generating E-mail Broadcasts:
These lead-generating vehicles are sent out on a daily basis to the GSN proprietary e-mail list of 40,000. No more than one broadcast per day is permitted for any of these products. A huge extra benefit for advertisers using these lead-gen products is that, after the initial broadcast, the White Papers, products or Webinars are promoted on the GSN Web site for an entire year.
GSN White Paper of the Day – This is a superb lead-gen vehicle, averaging 100 qualified leads per broadcast. Many advertisers order 12 to 20 White Paper broadcasts per year, and consider this to be their best source of convertible sales prospects. Sponsors often discover that when the cost of the broadcast is analyzed, their ROI is $10 or less per qualified lead. The lead-generating capabilities of the White Papers and other e-mail broadcasts are expected to rise dramatically in 2013 because they will be listed on many pages of the new GSN Web site after the initial broadcast.
GSN New Product of the Day – Similarly, this is a superb prospecting venue -- excellent for introducing new products in hot areas of the market. Once again, many of our advertisers have made this a staple of their advertising mix because of the quality and the quantity of registrants.
GSN Webinars – One of the most productive positioning and contemporary lead-generating tools, Webinars also educate customers and prospects on new technologies and techniques, while demonstrating thought leadership. GSN’s Editor-in-Chief Jacob Goodwin is a seasoned moderator who is highly knowledgeable in products and technologies used in homeland security, and our staff is experienced in producing successful Webinars for multiple clients. Webinars will also be promoted on the GSN Web site for a year after they take place.
GSN Corporate Video Presentations – These vehicles are similar to the GSN White Paper of the Day; the broadcast promotes a video interview that the respondent can download and view. The cost includes an executive video interview which is filmed and edited by a professional GSN video crew. The sponsor is presented with a master copy to forward or post on his or her company and social media sites, or reference in e-newsletters and reports. Further, the video interview appears for an entire year on the GSN Web site, where it continually garners leads because interested parties must register in order to view the video.
GSN Homeland Security Awards Program
The Annual GSN Homeland Security Awards Program was designed to salute the dedicated government officials at federal, state and local levels, who have come up with outstanding homeland security projects and initiatives, as well as the innovative vendors of IT and Physical Security products and solutions, who produce the amazing technologies which protect our nation around the clock.
GSN’s First Annual Awards Program, 38 Awards were presented on Octcober 27, 2009 to a sold-out ballroom at the Roosevelt Hotel in New York, concluding with a presentation of the Fred V. Morrone Award to Ms Fran Townsend, who had been homeland security advisor in the George W. Bush White House. In 2010, 45 Awards were presented at a dinner which took place at the J.W. Marriott Hotel in Washington, DC, at which four star General Barry McCaffrey (US Army-Ret) was presented with GSN’s 2011 Award for “Extraordinary Leadership and Service in Homeland Security.” Then, in 2011, the First Annual GSN/Raytheon Award for Distinguished Leadership and Innovation was presented to Admiral Thad Allen (US Coast Guard-Ret), for his exceptional service in leading the Coast Guard’s response to two separate disasters, Hurricane Katrina in 2009 and the BP Oil Spill in 2010.
For information on the GSN 2013 Homeland Security Awards, consult the awards program’s Web site at:
The 2013 schedule of events from entry categories to the awards competition will be posted on this Web site in April, 2013.
Customized multichannel packages
We welcome the opportunity to create a personalized proposal for your business, services, products and offers. Working within the confines of your budget, our advertising team can craft a promotional plan to address your long- or short-term branding, sales and marketing objectives, informed by our own sponsor success stories and campaigns. Enjoy discounted rates when taking advantage of our bundled Web, print, e-mail, video and event marketing programs. To get started, please reach out to our Publisher, Michael Madsen, at firstname.lastname@example.org or (212) 344-0759, ext. 2004.