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AAA's discounts & rewards program makes DNAnet® discount available to 2.7 million AAA members

Stony Brook, NY, March 22 -  Applied DNA Sciences, Inc., a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, announced the official launch of a AAA East Central region membership discount for its DNAnet® Asset Marking Kits. AAA East Central region serves members in parts of Kentucky, New York, Ohio, Pennsylvania and West Virginia. 

The promotional discounts make DNAnet available to over 2.7 million AAA East Central members for $59.95, including free shipping, which equates to a 20% savings through the AAA organization. The promotion offers promise of exposure to millions of new asset marking customers who will benefit from protecting their personal assets such as jewelry, electronic devices, family heirlooms and bicycles, etcetera. Communities have adopted DNAnet-based programs with consequent crime reductions of as much as 80%. Insurance companies in Scandinavia support these initiatives for cost reduction and enhanced services to their insured base.

"Our technology solutions cut across many industries, touching many lives directly and indirectly. Every day we strive to deliver on our brand promise: 'to keep life real and safe'. The special offering to AAA East Central will present millions of consumers with the opportunity to protect their valuable assets. With support from over 100+ law enforcement and community agencies in five states, DNAnet increases the likelihood of getting their items returned if ever lost or stolen," stated Dr. James Hayward, CEO and President of Applied DNA Sciences.

Dr. Hayward concluded, stating that: "AAA East Central's Discount & Rewards program will increase awareness of DNAnet to a broad customer base. This, together with other initiatives underway, should extend our penetration of the home asset marking market in 2016."

About Applied DNA Sciences

We make life real and safe by providing botanical-DNA based security and authentication solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. Our patented DNA-based solutions can be used to identify, tag, track, and trace products, to help assure authenticity, traceability and quality of products. SigNature® DNA describes the platform ingredient that is at the heart of a family of uncopyable, security and authentication solutions such as SigNature® T and fiberTyping®, targeted toward textiles and apparel, DNAnet®, for anti-theft and loss prevention, and digitalDNA®, providing powerful track and trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. We are also engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.

 

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